Lucy Brace

Clinical Hypnotherapist


Hypnotherapy helps with unwanted behaviours and beliefs. It has many uses, here are a few of the most common. Call me if your issue isn't mentioned.

Special offer for July and August

Single session stop smoking just £175.

For 20 years I was a Director of a B2B market research consultancy.  I have also worked for Weight Watchers as a Wellness Coach.

I have two adult daughters who have grown and flown. One is a psychiatrist, the other a tattoo artist. I am immensely proud of them both. I have been married to the same Welshman for almost 30 years.

About me

I am registered with the General Hypnotherapy Register and the Complementary & Natural Healthcare Council.  I am fully insured.

I was awarded a distinction in my Practioner Diploma in Clinical Hypnotherapy. This qualification is accredited by the General Hypnotherapy Standards Council and the British Psychological Society.

I hold a Diploma in Neuro-Linguistic Programming and have completed specialist training in the use of Hypnotherapy in both smoking cessation and weight management.

I also have lots of O-levels and A-levels and an honours degree in English Literature, but those are all from a very long time ago and didn't equip me for a great deal in life.

Qualifications & AccreditationsQualifications & AccreditationsQualifications & Accreditations
I work face-to-face and online via Zoom.

Step one is for you to get in touch with me. Then we can have a chat about what you need and how I can help you. This call is free. If you like me and think I can help, we will schedule a session.

First sessions are from 60 to 90 minutes.
Subsequent sessions are 50 to 60 minutes.
Sessions cost £70 each whether face-to-face or online.

You should budget for three sessions, although sometimes it can take more and sometimes we can nail it in two.

Smoking cessation is one session of around 90 minutes to 2 hours and costs £235.

***Special offer for July and August - stop smoking single session just £175.***

How I work

What is hypnosis?

Hypnosis is an altered state of awareness during which the unconscious mind is more receptive to suggestion.

Is hypnosis safe?

Hypnosis cannot be used to make someone do or believe anything they find unacceptable.  

Yes - even those guys you see on stage clucking like chickens!  The stage hypnotist carefully selects their 'subjects' for hypnotisability.

'A general personality trait common to volunteer performers is a degree of exhibitionism; the greater the degree, the more useful the subject.' - Michael Yapko

Can anyone be hypnotised?

In broad terms - yes.

Most people are capable of entering a deep enough trance for hypnotherapy to be a powerful tool for change.

What is hypnotherapy?

Hypnotherapy is therapy conducted whilst the patient in a state of hypnosis.

It can be conducted 'content free' if required.

This means you don't have to know why you've developed a fear/habit/way of behaving.  It can be dealt with without raking over the past or endless sessions of soul-searching.

Because of this Hypnotherapy can have much quicker results than traditional talking therapies.

'Healing in a trance state is one of the oldest of the medical arts.  It was believed to be divinely inspired and that the miraculous cures which often resulted were religious in nature.’ - David Waxman

Where are you based and how much do you charge?

My consulting rooms are in Stone, Staffordshire.  Stone is close to Stoke-on-trent, Newcastle-under-Lyme and Stafford.  However I also work online via Zoom.

Sessions cost £70 each whether face-to-face or online.

First sessions are from 60 to 90 minutes.

Subsequent sessions are around 50 to 60 minutes.

You should budget for three sessions, although sometimes it can take more and sometimes we can nail it in two.

Smoking cessation is one session of around 90 minutes to 2 hours and costs £235.  ***Special offer in July and August £175.***

Some private Health Cash Plans will reimburse Hypnotherapy from accredited therapists, but please be sure to check the details if you are planning to claim.  See Useful Information.

Are you any good?

Why not give me a call and find out?  If you like me we can book a session.  I am fully trained, qualified, insured and registered with the appropriate organisations.  I am hardworking and honest.  I will do my very best to help you.  

'I thought it was probably b*****ks, but it worked.  I couldn't believe it.' 
I treated this gentleman initially for a nervous cough.  He came back and we did general ego-strengthening work, which dealt with some old issues that had been holding him back professionally.

‘Lucy is approachable and empathetic.  I am working with her on a number of issues and I’m starting to feel more optimistic and in control in lots of areas of my life.’

This lady felt insecure and lacking in direction following a bereavement.

Please have a look at the testimonials page for a few Google reviews I have received (unedited).  All 5 star.

FREE MP3 DOWNLOAD Cwmtydu relaxation & positivity usually £10

Rest for 20 minutes by the sea in this unspoilt cove in West Wales for FREE. Listen to the sounds of the waves, the seabirds and my voice as you relax deeply before emerging feeling calm and confident, ready for the rest of the day. Use code FREEBIE at the checkout.

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Clare R:

"Lucy is so friendly, professional and approachable. I found Lucy to be so easy to talk to and she understood my needs and how to help, I had 3 sessions and as a result feel a lot happier, calmer with less anxiety and less overthinking. I can’t thank her enough, I’d definitely recommend Lucy, from the moment I spoke on the phone before my first appointment I felt reassured and my mind at ease with any worries I had about hypnotherapy were explained and resolved. Thanks again Lucy. 😀"


Carole D:

"Professional, effective and highly skilled... Lucy was so kind and was able to help me with an issue that I had struggled to overcome for years... I have to say that I haven't looked back. I would recommend her completely."


Claire M:

"Wow…words can’t describe how grateful I am for the help Lucy has given me. From our first consultation Lucy put me at ease about the process of hypnotherapy and the benefits it could give me trying to beat my lack of self confidence, motivation and a phobia I have had for many years. The sessions were amazing, Lucy made me feel comfortable from the start and I felt like a new person walking away from the first session. Hypnotherapy has been a massive help during a rough few weeks and I have Lucy to thank for this! Couldn’t recommend Lucy and her sessions more. Thank you!"


Lisa S:

"I had a very friendly and professional experience with Lucy recently where she has helped me with my anxiety issues and gave me some coping techniques going forward to help me in the future. I would highly recommend Lucy 😊 I also wanted to add that the proof was in the pudding when I came on holiday last week, when I felt unusually calm, when I am normally extremely anxious leading up to an event. It was such a lovely feeling being able to look forward to a holiday instead of thinking constantly negative thoughts."

Just a short video of me saying hi.

Health Cash Plan Information

Information from the CNHC regarding Health Cash Plans.

Handy guide to portion control

My guide to portion control. Keeping it simple.

I work face-to-face from my consulting rooms in Stone, Staffordshire, UK or online via Zoom.

Telephone (+44) 01785 817070




Linkedin: Lucy Brace, Clinical Hypnotherapist